Payday Penny

Payday Penny

Compare Direct Payday Loan Lenders Only

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What Happens Next?

Don't worry, here at Payday Penny we don't collect your details and we won't just send you off to a random lender.

After choosing how much you want and how long you want to borrow it for, we'll just ask three quick questions about yourself & your employment. This will help us narrow the search down and try and find you the lenders you might be eligible with.

Then, once you hit submit, we'll show you a list of payday lenders that may match the criteria you've entered. You can then make a totally informed decision of which lender you'd like to apply with.

Compare actual payday lenders, not brokers...

Let's compare some payday lenders!

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Looking for a list of direct payday lenders?


We’re not a broker, we don’t take your details, we list direct payday lenders only – not brokers.


Welcome to the official site of Payday Penny, your go-to-girl for a payday loan. We are not a broker, we don’t collect your details and we don’t send them to anyone else. We list direct payday loan lenders only, not brokers, so that you can compare them and make an informed decision of which lender you want to apply to.

Payday Lenders List

You can browse our list of payday lenders by clicking the button above, or you can use or search tool at the top of the page to narrow down the lenders to the ones most suitable to you. All you need to do is enter how much you’d like to borrow, how long for & answer 3 quick questions about yourself. Once you’ve entered the details you can hit the “search lenders” button and Penny will get to work to try and find the loans that match your criteria.

What are the 3 questions and why do we ask them?

The 3 questions we ask are simply how old you are, whether or not you’re in full time employment & how much you earn per month.

We ask these questions to try and narrow the results down to lenders who may be more suitable to your circumstances, for example there’s no point showing you a lender whose eligibility criteria requires you to be 25 if you’re only 21. We’re just trying to make life easier for you, and whilst we’re on that subject if you have any other suggestions of how we could improve our service then you can always get in touch – we’d love to hear from you.

Staying in control of your finances.

Payday loans are an expensive means of borrowing & are only designed for short term use. They are meant for one off borrowing, such as situations where an unexpected bill has arisen and left you short of money until you next get paid. If you’ve already got a payday loan then you shouldn’t take out another one because there are much cheaper options available. You can read our guide here where we’ve put together some suggestions of potential payday loan alternatives.

Getting accepted for a payday loan.

If you’re applying for a payday loan then the best thing you can do for the maximum chance of acceptance is to be totally honest throughout your application. Before applying you should figure out exactly how much money you earn each month and what you’re total outgoings are, simply making a guess is more likely to lead to you’re application being declined.

You should also only apply for the amount you really need to borrow, and more importantly the amount that you can afford to borrow. As mentioned above payday loans are an expensive means of borrowing and the money will have to be repaid in full the following month. If you borrow too much money then it will put a huge strain on your finances the following month and could leave you feeling like you need to borrow money again. It’s important that you plan ahead and make sure that the amount you borrow can be comfortably repaid along with the interest and still leave you with enough disposable income to get through the following month.

Confused about APR figures?

Confused About APRThose huge APR figures can make payday loans seem quite scary, and whilst yes they do reflect just how expensive these loans are, they don’t necessarily give a good indication of the actual amount you’ll have to repay.  We’ve put together a little guide on APR here which explains in a bit more detail just how the lenders produce those humongous figures.

Why are we so against brokers?

Well, we’re not. Brokers have their uses and there’s probably some really good companies out there who can help you find a loan. However unfortunately there’s some not so good ones too that only care about selling your data on for marketing purposes and leaving you hounded with spam texts, emails and cold calls. This website is put together simply to provide you with access to a list of direct payday lenders only so that you can make an informed decision of who you’d like to apply with without having to go through a middleman.

There should never be a situation where you should need to pay for a brokers help, especially not when we’ve provided you with a list of over 30 lenders to choose from. Just make sure you take your time to browse through our list and check the eligibility criteria of lenders before applying to find the right loan for you.

It’s important that you don’t just attempt to apply with a lender in the hope that you’ll be accepted because each do you do so it will most likely leave a mark on your credit file and could put you in a worse position for when you go to apply elsewhere if you are declined. If you are in any doubt as to whether or not you meet the criteria with a particular company then we recommend getting in touch and asking them before you apply.

We’ve put together a bit more information about why you might want to apply direct to a lender as opposed to a broker here.

Warning: Late repayment can cause you serious money problems. For help, go to moneyadviceservice.org.uk